Outcomes, not outputs.
Case studies from BBxD: UX, service design and AI-enabled product work across healthcare, public services and regulated industries — with measurable outcomes.
Pharma & MedTech$5mprojected annual savingsReducing the cost of patient training by $5 million annually
Reimagining nurse-led patient training for a complex medical device — halving required nurse visits and projecting $5 million in annual savings in the first year of the US launch.
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Public sector & Mobility15 minfaster emergency responseAchieving a 15 minute reduction in emergency services response time
Using real-time data, deep learning and streamlined inter-agency workflows to predict and respond to incidents across hundreds of miles of road network.
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Digital health89%reach meaningful control in comparable programmesEnding insulin therapy and improving outcomes for Type 2 diabetes
Using diabetes digital twin simulation, AI nudges and integrated workflows to drive lifestyle changes that lower A1c and reduce insulin dependency.
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MedTechVisualregimen setup replaces numeric tablesMaking insulin regimen programming faster and more intuitive
Replacing complex numeric tables with an intuitive graphical interface to reduce setup time and minimise errors when managing insulin patch pump therapy.
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Digital health1 phototo estimate a meal’s carb loadSimplifying complex carb counting to empower patient decisions
Using real-time AI image recognition to help people with type 2 diabetes better estimate the carb load in their food, improving clinical outcomes.
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Primary care40–80%of consultation advice forgotten — the gap we closedTurning forgotten GP appointments into improved adherence
Using voice-to-text capture, AI transcription and timely interventions to close the gap between clinical advice and patient action.
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Consumer & EdTechZeroexposure to unapproved contentHelping parents control the quality of content their kids watch online
Unlocking the best of YouTube for curious kids — giving parents the tools to curate what their children explore and eliminating exposure to harmful content.
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Sport & Entertainment1 tapfrom shirt crest to exclusive fan contentDesigning the future of fan sport
Partnering with Connected Fanatics to redefine the value of football merchandise — connecting fans to their clubs through NFC-embedded products.
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Beauty & Grooming6working prototypes in under a weekHuman-centred hair styling for Shark Beauty
Helping SharkNinja’s beauty division solve a key usability issue in a new brush styler — from hair care research to airflow-optimised, tested prototypes.
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Beauty & Grooming30+concepts generated in ideation sprintsNovel and inventive curling technology for Shark Beauty
Generating patent-worthy hair curling concepts for SharkNinja — from market insight and ideation sprints to a tested Venturi-effect proof of principle.
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